1. What are online marketings? Marketing through social networking sites like Facebook, Twitter, YouTube, Google+, etc., is called Online Marketing. Social media users can share their ideas, thoughts, interests, events, etc., through these websites. These websites may include options to upload video clips or pictures to promote brands or businesses. This is done through blogs, videos, images, text posts, or any other form of content that can be shared. Users who want to receive information about products and services have to sign up with these platforms. They share their personal details like names, email ids, phone numbers, etc., and then they start receiving messages from different companies offering them products and services. Companies use these social networks as a powerful tool for customer engagement, branding, and advertising.

 2. Why should you make use of online marketing? Many people choose not to do online marketing because they think it’s difficult to reach out to many potential customers at once. But in reality, it is not hard to get started if you know where to focus your efforts. You just need to invest time and money into creating quality content. Also, you’ll need to develop your own strategy since no two companies are the same. But if you’re willing to put in time and effort — along with some patience to learn how to effectively utilize the platform — you’ll find that it’s worth it.

 3. How does it help? One thing is certain – online marketing helps grow your business. If you create high-quality content and attract traffic, you will surely grow your audience and boost your sales. You will also improve your brand exposure and gain a competitive advantage over your competitors.

 4. Do I need a website to do online marketing? No, you don’t need a website to begin using online marketing. All you need is a good plan and some determination to succeed.

 5. How much do I spend on online marketing? There is no specific amount you should set aside on your budget; however, it is recommended to allocate 10% – 20% of your total annual budget to this channel.

 6. Where can I get help for my online marketing? There are plenty of resources online that offer free training programs.

Types Of Marketing –

Digital Marketing – Social Media Marketing (SMM) – Search Engine Optimization (SEO) – Content Marketing – Web Design – Email Marketing – SMS Marketing

Digital marketing involves using internet and other digital technologies to promote products, services and brands. This includes social media, search engine optimization, content marketing, email marketing, web design and mobile advertising. As the Internet continues to revolutionize how consumers choose where they spend their money, businesses have turned to online marketing as a means to capture consumer interest and turn them into customers. With traditional methods of marketing being used to combat the rise of digital marketing, like television advertisements and print ads; it is now necessary to use digital techniques, such as SEO and social media marketing, to gain market share. Business owners who want to use digital marketing to enhance their reach can learn from our ultimate list of digital marketing terms and definitions.

Email Marketing –

 Email marketing is a form of direct marketing that has proven its worth time and again over recent years. Whether you are sending emails to advertise your brand’s latest product launch, informing subscribers about an upcoming event, or engaging with your customers on a daily basis, emails are an effective way to build relationships with your customers.

Social Media Marketing (SMM) –

 Social media marketing encompasses various activities designed to attract attention through different channels based on social interactions and sharing. There are many forms of social media including Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Tumblr, Reddit, Periscope and Snapchat. Like any other marketing campaign, success requires proper planning in order to create a strategy that attracts traffic. Once you have gained sufficient followers, you can then focus on converting these fans into customers. You should always work towards increasing engagement along with reaching out to new people via networking.

Platforms for Marketing –

1. Google Analytics

 Google analytics is free software that allows website owners and webmasters to collect detailed statistics about how visitors use their websites. This information can help website owners and webmasters make decisions about what content they should feature on their site, what links to include, and what promotional methods are working. Google Analytics has two parts—the first is the core interface with tracking features; the second is the reporting tools with data download options.

 2. Facebook Ads Manager

 Facebook ads manager helps businesses create custom advertising campaigns across different social media platforms. Through its intuitive interface, users can easily manage paid advertisements and track performance metrics including conversion rates. The tool offers great flexibility in targeting specific audiences based on demographics, interests, behaviors, locations, age ranges, and other factors.

 3. Twitter Advertising

 Twitter is a microblogging service that enables people around the world to interact through short messages called tweets. Tweets are public posts displayed on users’ timelines. Users have the ability to follow other accounts who tweet similar content or advertise products or services. Businesses can promote their services by tweeting tailored messages directly to target audiences. Through the advertising tool, companies can search for specific keywords related to their industry and then target those who use these terms. Retweets and Favorites are also used to measure popularity amongst users and improve advertising reach.